White papers establish your brand as an expert in a given field or on a specific topic, boosting credibility and demonstrating thought leadership, as they are effectively persuasive essays. White papers are ideal as part of a any sales strategy. Truly a cornerstone of lead generation, white papers are an oft-overlooked segment of the conversion funnel, yet data shows a majority of marketers cite white papers are a top source of lead generation.
Topics are generated by client request, or Carol will work with your team to develop suggested topics. When generating topics, Carol uses hard data to determine what your audience is asking about and provide insights into how to craft content that will be found and consumed. Carol will work in conjunction with your project manager to map out the white paper as it relates to your audience and commercial goals.