White Paper Writing Services

White papers establish your brand as an expert in a given field or on a specific topic, boosting credibility and demonstrating thought leadership, as they are effectively persuasive essays. White papers are ideal as part of a any sales strategy. Truly a cornerstone of lead generation, white papers are an oft-overlooked segment of the conversion funnel, yet data shows a majority of marketers cite white papers are a top source of lead generation.

Topics are generated by client request, or Carol will work with your team to develop suggested topics. When generating topics, Carol uses hard data to determine what your audience is asking about and provide insights into how to craft content that will be found and consumed. Carol will work in conjunction with your project manager to map out the white paper as it relates to your audience and commercial goals.

Carol Forden White Paper

White Paper Writer

After receiving approval on an outline, your writer will thoroughly research the topic, surveying existing data, commentary, and analysis from trusted sources, which often include clients’ internal subject matter experts. A first draft will be submitted, at which point all edits and feedback will be incorporated into the white paper.

Carol Forden White Paper

White Paper Design

Once the text has been approved, your white paper will be formatted by Brafton graphic designers, who will implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.

Carol can also assist in leveraging your finished white paper as a lead generation tool via your email automation.  There are several suitable martech technologies available that enables the creation of landing pages featuring form fills to access the content. These allow you to embed targeted in-line CTAs in relevant blog posts to drive visitors to your downloadable white paper. Carol can also provide guidance or manage email distribution strategies for white paper asset launches.

Carol’s white papers augment your blog and integrates to your overall content marketing strategy, ensuring that prospects become leads and leads become customers.

White papers can be tailored to both business-to-business and business-to-consumer audiences, as well as numerous industries, including:







Health Tech.




And much more!

Carol Forden White Paper