eBook Writing Services

Carol Forden combines engaging content writing with eye-catching graphic design to create best-in-class eBooks. The process begins with your content marketing strategist, project manager and creative team focusing on the editorial component of the asset.

From ideation to outline to final copy, Carol’s eBook writing services zero in on how to make the text of your eBook as impactful as possible while serving specific commercial objectives. Carol has provided its eBook writing services to brands across all industries and verticals, including business, marketing,  manufacturing, law, technology, education, healthcare, health tech and more.

From business-to-business to business-to-consumer brands, eBooks are ideal middle-of-sales-funnel content marketing assets, helping to generate leads, establish thought leadership, increase brand awareness and engage prospective customers.

Carol Forden eBook Writing Services

Service Specification

eBook Writing Ideation

Before research for your eBook begins in earnest, content marketing strategists and project managers work with Carol to develop appropriate topics. Whether you have a topic in mind or wish for Carol to brainstorm topics on your behalf, Carol and her creative team will contribute their expertise to the process.

Content marketing strategists conduct research to determine which topics will resonate most with your audience, as well as take into account the eBook assets competitors in your industry are producing. Project managers ensure the topic is tailored to your specific branding guidelines, working with Carol to develop an outline. Undertaking research and reaching out for subject matter expert input on the client side, Carol will create a detailed outline of your eBook that includes possible titles and a page-by-page breakdown of the asset. Together, the team will consider how the scope and storytelling of the eBook support your business goals and fit within your current content marketing strategy.

All feedback and requested changes will be implemented into the outline before your team moves on to the next step. Once an outline is approved, your content team will continue production and begin the writing process.

Carol Forden eBook Writing Services

eBook Writing Best Practices

Carol works with subject matter experts (SMEs) and they bring their personal industry experience to the team to ensure a quality, knowledge asset is created. In addition, Carol is ready and willing to interview client-provided SMEs to ensure the eBook contains industry-leading insight and aligns with your brand’s voice and style guidelines.

Part of this process includes pruning content to ensure it fits the eBook format. For all intents and purposes, eBooks are graphic assets. While text is vital to their success, it should serve a supplementary function that supports visual storytelling.

While white papers represent more in-depth assets intended to dive deep into specific subjects, the emphasis for eBooks is on easily digestible information told through engaging imagery and a minimum of text.

Carol aims for each page of the eBook to contain approximately 125 words. This makes it essential as a content writer to craft each sentence with maximum impact in mind. As the writer Carol will focus on hard data and insightful takeaways that get right to the heart of a subject while still employing creative writing and storytelling best practices.

In order to support visual storytelling, Carol crafts eBook content with imagery in mind. The writing itself is customized to suit the inclusion of graphics, and oftentimes themes are employed to provide designers with inspiration for illustrations and other graphic elements.

As with the eBook outline, the initial draft copy of your eBook will be submitted for your approval. Any and all feedback you have will be incorporated into the asset to ensure it follows your brand guidelines and overarching creative vision.

Carol Forden eBook Writing Services

eBook Design and Formatting

After your eBook text is approved, the asset will move into the design and formatting stage, the last step before the final product is presented. However, Carol remains an integral part of the eBook production process at this stage.

Designers begin by working with Carol to ensure text can be properly transformed into eye-catching visuals, asking any lingering questions regarding the topic or text. A dedicated graphic designer will then bring to life the ideas created during the initial stages of the eBook, when they studied the approved outline and any client-provided branding guidelines to determine everything from fonts and color schemes to specific illustrations and themes.

Whether you have specific imagery in mind or not, designers are on hand to turn ideas into reality. If you’re unsure where to begin, Carol’s graphic designers are happy to use existing collateral as a jumping off point to ensure your new eBook asset is in line with your current branding. This includes client websites, as designers can incorporate existing icons, illustrations and visual collateral into the eBook, including specific HTML color codes.

After style, theme and branding elements are taken into account, the layout process begins, which includes the bulk of the eBook, as well as cover pages and tables of contents. Font styles, colors, illustrations, photos and interactive design additions, such as navigation buttons, are implemented.

Once layout is complete, this draft of the eBook is submitted for client approval. As with each previous stage, your feedback is incorporated into the asset to create the final product. From there, your content marketing strategist can offer expertise in conversion rate optimization and promotional strategy to fully leverage your completed eBook.

Carol Forden eBook Writing Services