eBook Promotion Services

Even the most outstanding writing and design will fail to effectively engage your targeted audiences without proper eBook promotion services. Utilizing industry expertise across multiple channels, including social media, email marketing, PPC and more, Carol and her team works together to deliver high-quality eBook marketing collateral designed to generate leads, establish thought leadership, increase brand awareness and guide your prospective customers down the sales funnel.

Without a strategic promotional plan in place, creating eBooks or any other content marketing asset is a waste of time and money.

However, when promoted across social media, email and pay-per-click campaigns, eBooks are proven conversion tools that grab and hold audience attention.

Carol Forden eBook Promotion Services

eBook Strategy

Along with creative teams featuring industry-specific writers and designers, Carol’s clients are provided with dedicated content marketing strategists and project managers experienced in eBook promotion.

Content strategists research and analyze relevant industry data, including competitors, to craft results-driven marketing plans tailored to specific commercial objectives. The services of project managers who work in conjunction with content strategists to execute marketing and social strategies are utilized to oversee both the creation and timely delivery of content, including eBooks. Writers and designers use modern content marketing best practices to craft engaging assets that adhere to all brand guidelines, quality expectations, strategic.

Carol Forden eBook Promotion Services

eBook Best Practices

As your writer, Carol uses content marketing best practices to craft an engaging asset that adheres to all brand guidelines, quality expectations, strategic goals and deadlines.

White papers take deep, in-depth dives into specific topics, eBooks are intended to condense detailed information into smaller, digestible content supported by eye-catching visuals that help tell your brand’s story. Working in concert, strategists, project managers,

Working hand in had with content writers, strategists, project managers, nd designers work tirelessly to ensure every eBook maximizes marketing potential and audience impact with affecting imagery and minimal text.

An ideal middle-of-sales-funnel content marketing asset to promote on social media and through targeted emails.

Carol’s social media team are experts in engagement and will work with your creative team to promote your eBook among social followers on all major social networks, as well as craft direct response email campaigns and customized digital PPC and socail media advertisements aimed at your targeted audience.

Carol Forden eBook Promotion Services

Social Media Promotion

Your audience is active on several social networks. Your eBook should be, too. Carol’s social media strategists employ user engagement, follower-building and influencer relation best practices to promote eBooks and other content marketing articles, videos. infographics and toehr assets across various social media networks, including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest and Google+.

Utilizing custom reporting,  you will be provided with an in-depth understanding of the social media promotional strategy, its results and tactical next steps.

White papers take deep, in-depth dives into specific topics, eBooks are intended to condense detailed information into smaller, digestible content supported by eye-catching visuals that help tell your brand’s story. Working in concert, strategists, project managers,

Working hand in had with content writers, strategists, project managers, nd designers work tirelessly to ensure every eBook maximizes marketing potential and audience impact with affecting imagery and minimal text.

An ideal middle-of-sales-funnel content marketing asset to promote on social media and through targeted emails.

Carol’s social media team are experts in engagement and will work with your creative team to promote your eBook among social followers on all major social networks, as well as craft direct response email campaigns and customized digital PPC and socail media advertisements aimed at your targeted audience.

Carol Forden eBook Promotion Services

Email Promotion

Email remains one of the most effective marketing channels available with an ROI of $38 to $1.  Email allows you to engage a large number of prospective customers quickly and effectively when used correctly..

Utilizing industry best practices and leading marketing automation software, Carol provides promotional email distribution services that allow you to share your latest eBook along with custom images that engage coupled with calls to action crafted to convert.

A part of a targeted email campaign, press release or regular newsletter, emails are designed to get results.

Carol Forden eBook Promotion Services

PPC Promotion

As part of social media outreach and engagement, working with Google Certified PPC consultants, Carol provides social media advertising management. Carol and her team work across all major social platforms to create and manage targeted ads designed to generate audience interest.

Working on budget and on deadline, pay-per-click (PPC) Certified consultants work hand in hand with designers to create engaging imagery, text and analytics-inspired personalization to adapt each ad to specific social networks in order to maximize results.

Accounting for your overall strategy and commercial objectives, each PPC campaign is customized with measurable metrics in mind.

Carol Forden eBook Promotion Services

eBook Promotion Optimization

Your ebook promotional efforts can be enhanced through conversion rate optimization (CRO) strategy. Successful promotion depends on guiding prospective customers through a funnel, to take the next step, and this can be accomplished through the use of custom CTAs, tailored lead generation forms, hosted landing pages and more.

Utilizing martech technology allows for the creation and implementation of CTA buttons to capture audience attention and encourage desired actions. The same solutions can be used to build landing pages andallow you to gate your eBook, enabling you to properly leverage the asset to generate leads. Custom, made-to-order on-site forms make it easy to record customer information on static landing pages and website side bars.

Carol Forden eBook Promotion Services

eBook Search Engine Optimization (SEO)

Search engine optimization (SEO) of dedicated eBook landing pages boosts your asset’s odds of ranking high on search engine results pages. Workign with a content writer, strategist and tactical SEO team, you can A/B test various promotional and SEO efforts to discover which methods provide the highest return on investment.

Using hard data and analytical insight are critical aspects of any eBook promotion services strategy, Carol’s team will ensure your content marketing asset receives the attention it deserves from the audience you desire.

Carol Forden eBook Promotion Services