Working alongside your Carol as your content writer, her graphic designers are involved in the eBook production process from the start. They begin by examining the asset’s outline to gain a better sense of the specific topic, following up with the creative team and client with any questions. From there, they conduct research for branding and visual design purposes. Oftentimes, designers will present clients with various themes for their eBooks based on the topic, associated keywords and any appropriate imagery. Your existing visual branding is taken into account, and any relevant collateral is collected for inspiration and to ensure consistency.
Carol’s graphic designers also consider how the eBook will fit into your current content marketing strategy, as well as how it will complement and support any existing visual collateral. The goal is to maintain brand consistency while providing a custom-built, effective content marketing asset. Existing imagery from client-provided collateral, as well as specific color schemes and fonts, often provide the initial foundation of the eBook.
After themes and art styles are determined, designers work to establish a general layout for the eBook. This includes considerations such as cover pages, tables of contents and other basic presentation and arrangement factors. Using cutting-edge design software, Carol’s creative team is also able to include interactive digital elements within the eBook to increase engagement and assist with asset navigation.
Once the eBook is fully laid out, complete with finished fonts, colors, illustrations, photographs and interactive design components, it is provided to the client for final approval. All feedback is incorporated into the eBook to create the final product.