In conjunction with a comprehensive content marketing strategy, eBooks act as excellent conversion tools. By combining insightful content writing with engaging graphic design, you can enhance your lead generation efforts and demonstrate thought leadership within your industry while providing prospective customers with a relevant, valuable asset.
As mid-funnel content marketing assets, eBooks can be used in a wide variety of ways, whether promoted through blog posts, emails, social media updates or pay-per-click advertising campaigns. However, as with all content marketing strategies, optimization is essential to success.
Carol as your content marketing writer and strategist will collaborate with you and your dedicated project manager to craft effective, engaging eBooks, as well as ensure their creation and promotion are optimized to meet your commercial goals.