eBook Marketing Services

eBooks are firmly rooted as the cornerstone mid-funnel content marketing.

They are extremely versatile in their ability to be effectively promoted through blogs, email marketing, social ads and PPC, effectively moving prospects from top-of-funnel to mid-funnel.

Carol Forden ebook Marketing

eBook Writing

Carol as your industry-focused writer will work in conjunction with your content marketing strategist and project manager to map out and structure your eBook from start to finish. Trained in creative writing and content marketing best practices, Carol will begin by identifying the eBook topic that will best appeal to your targeted audience while supporting your commercial goals. From there, an outline is created for your approval.

Since eBooks place a strong emphasis on visual storytelling, each page is limited to approximately 125 words. Carol takes great care to ensure each piece of text is crafted for maximum impact, focusing on hard data and insightful takeaways. You will then have a chance to provide feedback regarding edits or other changes you’d like to see to ensure your eBook turns leads into customers

eBook Design & Formatting

Once the text is approved, your eBook is formatted by Carol’s graphic design team.

The designer will incorporate your brand’s visual marketing guidelines, as well as artistic preferences for art style and imagery. Working with the rest of the creative team, the designer will best to arrange text and imagery on the page for maximum engagement. Once again, you will be presented with a draft of the eBook, this time to provide feedback regarding design.

Carol Forden ebook Marketing
Carol Forden ebook Marketing

eBook Conversion Services

Using your Martech technology, makes it easy for Carol or your content marketing strategist to gate your eBook with a dedicated landing page designed for lead generation. Utilizing UX best practices to encourage downloads, your content marketing strategist or Carol will track conversions and consult on which channels to use for promotion and distribution. Carol can also create unique CTA buttons that link to your eBook landing page, allowing you to insert them into relevant blog content and throughout your website to enhance lead generation further.

eBook Promotion

eBooks are an ideal middle-of-funnel content asset to promote on social media and through targeted emails. Carol as your content writer and social media strategist will work hand-in-hand to promote your eBook among social followers on all major social networks, as well as craft promotional email campaigns aimed at your targeted audience. This not only allows you to earn more leads, but also enables your brand to push those prospects through the sales funnel.

Carol Forden ebook Marketing
Carol Forden ebook Marketing