The Right Content Gets You the Right Results
When your content answers the questions your audience is asking, they see you as a partner in their journey rather than solely as a provider. Great content will usher them toward the next step in their buying process and instill confidence that yours is the right solution. We will tell your brand story.
Need Content that Drives the Sales Funnel?
Exceptional brands aren’t born, they’re made. Content is how businesses separate themselves from their competition and become thought leaders.
Thought leaders never hurt for business.
How do you make the leap from a run of the mill business to be a thought leader?
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content marketing engages, educates and entertains your target market.
The ability to position your brand and use storytelling skills is critical. Customers need to be the center of your brand, and you need to tell their story, making them the hero of the story.
You need to know what your audience wants and demands (and is urgently seeking a solution to). The more you answer that, the more you become relevant to your target audience.
And the more relevant, the more valuable. The more commonplace and average your offering, the less valuable.
Your sweet spot is their pain point, that place where they are truly seeking a solution to something. It’s your job to find out what that something is, and then become the answer to solve that.
Real experts know that it’s in simplicity where the true power is to affect change exists and success awaits.
Anyone trying to sell you how complex it all is full of it and you should walk away from.
Stand for Something:
Authenticity is a must today; consumers can smell bs a mile away. The reality is for someone or something you care about they must be
The reality is for someone or something you care about they must be authentic.
People don’t follow trends just because they’re trends; they follow trends because their friends do and they solve a need.
Find out WHY those trends are coming into play and find the undelivered need that is driving all of that adoption. Then you can lead with something that is real and true.
Discovering WHY these trends are coming into play and find the undelivered need that is driving that adoption. Then you can lead with something that is real and true.
Your job is to find out WHY those trends are coming into play and fill the undelivered need that is driving all of that adoption. Then you can lead with something that is authentic.
Content marketing is to branding what goal pasts are to pro football. It gets us anticipating what we have yet to experience.
A good marketing plan uses content marketing to bridge that expectation factor—not just to “inform” but instead “to engage.”
One way to capture your target audiences attention is to publish such high-quality blog posts, e-books, and content that educates and entertains the consumer and they can’t help but take notice.
What was much easier to do a few short years ago, is now much more difficult. There is a glut of content available today, with an estimated 2 million additional pieces of content published daily.
Much of this content is of a high quality.
What separates the good from the great is publishing great content that is magnified and cuts through the clutter.
That means content that is written by someone with a history of developing companies and marketing plans that know how to engage the customer.
That is where I come in.
I offer a number of single article, articles series and retainer content writing engagements, which include custom visuals and if required original quotes from thought leaders in their fields.
Since I am a firm believer in customer experience, our engagement begins the process directly with you to understand your target audience and the types of content form, focus and language that engages your target market. This sets the stage for the customer experience with your brand.
Working as a team, we can:
Build a phenomenal brand that
1) knows its sweet spot and refine your target audience and target market persona
2) simplifies the brand messaging and complexity
3) stands for something real and
4) uses content marketing to maximize differentiation and produce maximum customer engagement.
Interested in discussing how Carol can assist you?