From blog posts and email newsletters to white papers and eBooks, Carols copywriting services run the gamut from top-of-sales-funnel articles meant to build brand awareness to bottom-of-funnel collateral focused on generating leads and cultivating conversions.
Business Writing Services
You need a professional copywriter featuring industry expertise. Carol can deliver. Carol isn’t just trained on search engine optimization and digital marketing best practices. As your copywriter she is also instructed on the intricacies of specific verticals through immersion on industry-focused editorial teams, allowing her to gain valuable insight into your business space. Common client industries that Carol specialize in include real estate, law, manufacturing, education, healthcare, health technology, and B2B technology.
Whether you’re seeking news-based articles on trending topics, educational evergreen pieces, through leadership commentaries, product press releases or something else entirely, rest assured Crol can produce it quickly and competently, incorporating industry expertise along with proven content marketing strategy. Carol is happy to conduct interviews with client stakeholders as preferred to learn more about your specific industry, business, product, service and value proposition.
Newsletter Writing Services
Email newsletters allow you to keep current and prospective customers informed about your brand and engaged with your product and service offerings. A cornerstone of successful email marketing strategy, newsletters represent an ideal
way for staying top of mind among your target audience while gently guiding prospects down the sales funnel.
Carol’s newsletter writing services begin by identifying your target audience through subscriber demographics. Once appropriate personas have been created, Carol will craft a newsletter – either wholly original or incorporating existing content marketing assets – to appeal to this specific audience, encouraging higher open rates, click-through rates and conversions. Additionally, Carol and a graphic designer will work together to ensure every newsletter is tailored to resonate with your target audience and drive web traffic toward your desired destinations. All newsletter campaigns are comprehensively tested, measured and refined to make sure commercial objectives are being achieved.
White Paper Writing Services
Carol will work with you to determine the topics that resonate most with your target audience, collaborating with your own internal subject matter experts to develop a valuable, relevant content marketing asset that will wow your audience and support established commercial goals.
In addition to incorporating your own marketplace expertise, Carol will conduct thorough research into the chosen topic, utilizing existing data and analysis from authoritative sources. Once the final copy has been transformed into a formatted asset by either your graphic designer or Carol’s grahic design team, implementing brand colors, logos, fonts and design elements as requested, the white paper can then be gated through a dedicated landing page and advertised through the use of custom calls to action.
eBook Marketing Services
Carol working with your graphic designer or Carol’s graphic designer, will work to minimize text in favor of visual storytelling while still ensuring the editorial component of your eBook is clear, comprehensive and valuable. Each sentence is written to remain concise while maximizing impact for your target audience, with visual themes often interwoven into the language to support custom illustrations and other graphic elements. The balance between useful information and the easily digestible format makes eBooks premier middle-of-funnel content marketing assets.