Resources

Every customer or potential customer is looking to solve a pain point or problem.  This is where content marketing comes in.  Content should inspire, educate or entertain those whose appeal is tangentially related to your core line of business.

Resources

Carol Forden Resources

How To Create Content That Sparks a Conversation

Carol Forden Resources

What Emotions Result in Social Sharing?

Carol Forden Resources

Why You Need To Create Great Content Your Customers Will Trust

Carol Forden Resources

Is All Press Good Press?

Carol Forden Resources

21 Mind Blowing Facts About Inbound Marketing

Carol Forden Resources

Content Marketing Strategy: Game Killer or Game Changer

What is Content Marketing

The Right Content Gets You the Right Results

When your content answers the questions your audience is asking, they see you as a partner in their journey rather than solely as a provider. Great content will usher them toward the next step in their buying process and instill confidence that yours is the right solution. We will tell your brand story.

Carol Forden Resources

Need Content that Drives the Sales Funnel?

Exceptional brands aren’t born, they’re made.  Content is how businesses separate themselves from their competition and become thought leaders.

Thought leaders never hurt for business.

How do you make the leap from a run of the mill business to be a thought leader?

Enter content marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing engages, educates and entertains your target market.

The ability to position your brand and use storytelling skills is critical.  Customers need to be the center of your brand, and you need to tell their story, making them the hero of the story.

 

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Carol Forden Resources