Marketing


13 Key Elements of a Perfect Product Video

13 Key Elements of a Perfect Product Video

Your product video is only a minute long. But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure. We've learned a lot from creating product and promo videos over the years and thought we'd share our process with you. You know you need a product video but are ... Read More

How To Grow Organic Visitors by Mapping Content to the Sales Funnel

How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business? We spent the past few weeks interviewing businesses to discover that this is a common challenge for all. Its one thing to generate traffic, it’s another to drive web traffic that converts into revenue. To do this successfully, you need to be ... Read More

In feed native ads

Why Native Advertising is a Must in 2018

Why Native Advertising is a Must in 2018 – if you are not doing native advertising, you are missing out. Native advertising is a critical element of any marketing plan today, consider the following: 615 million devices have installed ad blocker technology, and it’s across all generations. Consumers using ad blockers want an ... Read More

14 Keys to Writing Native Ad Copy and Content That Sells

14 Keys to Writing Native Ad Copy and Content That Sells

Native ads have a single purpose: getting a specific action from the reader. This could be donating to a charity, downloading a PDF, subscribing to an email newsletter, visiting a landing page or website, or buy a product. The test of an effective advertorial or native ad is, does it grip the reader and lead them in precise language, to ... Read More

Paid Marketing Is Inefficient, Enter Content Marketing

Paid Marketing Is Inefficient, Enter Content Marketing

Paid Marketing Is Inefficient, Enter Content Marketing Let’s be honest, paid marketing is inefficient and does little to engage consumers or build relationships.  Enter Content Marketing. One of the biggest mistakes that are repeated over and over again with content marketing is that it is treated as if it is a tactical solution to a ... Read More

customer-journey-map-1

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

The consumer journey itself has changed dramatically over the past few years.  The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging from websites to online review ... Read More

Planning PR

Is All Press Good Press?

Most startups and brands crave press coverage to spark conversations and awareness of their products. After all, press coverage is good for increasing brand recognition. We've all have witnessed how just one piece of content can go viral for a company and yield significant brand awareness along with driving SEO. However, before seeking ... Read More

COntent Marketing is Driven By Data

Content Marketing: Leverage Data

Today we are bombarded with information.  It would be factual to say that we are in a state of information overload. Today, on the internet there are over 2 million blog posts published every day. That’s a lot of content on the web, with more added every day. It’s getting harder to get people to notice your content, and ... Read More

what emotions result in social sharing

What Emotions Result in Social Sharing?

What motivates people to share what they do online? Is it the source of the content? Is it the type of content? Is it an emotional response to the content? Or unrelated to the content? The psychology of sharing has been studied by marketers, academics, and psychologists. Tucker Max, a New York Times boils the psychology of sharing down ... Read More

Website-Content You trust

Why You Need To Create Great Content Your Customers Will Trust

Your website has a tough job. It must appeal to your site visitors in a way that encourages engagement and moves those visitors toward action, and it must do this without necessarily knowing anything about your visitors when they first arrive. It must appeal to your site visitors in a way that encourages engagement and moves those visitors ... Read More