If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, dull and sequential, then just think how drab the written replacement will be. So, how do you create engaging product demo videos?
Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point ...
Your product video is only a minute long.
But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.
We've learned a lot from creating product and promo videos over the years and thought we'd share our process with you.
You know you need a product video but are ...
Why Native Advertising is a Must in 2018 – if you are not doing native advertising, you are missing out.
Native advertising is a critical element of any marketing plan today, consider the following:
615 million devices have installed ad blocker technology, and it’s across all generations.
Consumers using ad blockers want an ...
Paid Marketing Is Inefficient, Enter Content Marketing
Let’s be honest, paid marketing is inefficient and does little to engage consumers or build relationships. Enter Content Marketing.
One of the biggest mistakes that are repeated over and over again with content marketing is that it is treated as if it is a tactical solution to a ...
Most startups and brands crave press coverage to spark conversations and awareness of their products.
After all, press coverage is good for increasing brand recognition.
We've all have witnessed how just one piece of content can go viral for a company and yield significant brand awareness along with driving SEO.
However, before seeking ...
Marketing's job to get people to engage with the brand we represent. We want people to like the company and products, to talk about them, to tell others about them.
To do this, you need to spark conversations that increase brand or product awareness that attracts attention.
To do this, you have to do things that bring extra valuable, ...
Timely news-based content turns life (or business) into keeping up with the Joneses nightmare.
Brands need to focus on evergreen and useful content that is as valuable 6 months after it’s published, as it was the day it was published.
It might mean less immediate traffic, but it means sticky traffic and also Google traffic that will ...
In a toy store sits a shiny new battery operated black jeep.
It’s an affordable toy, and oh, man, does it look awesome….
In walks a grandfather and his toddler grandchild.
Of all the toys in the store, the black jeep catches the eye of both grandfather and grandchild.
Some minutes pass as they circle the jeep - like piranha ...
We've all done it we walk into a store looking to purchase a particular brand named product and end up buying a different one.
Every wonder why?
Great brands are necessities, and as consumers, we relate to the brand story.
Brands that take the time and invest in crafting the user story are the ones that leap and set the stage to ...