Branding


YouTube Optimization

How To Optimize Your Video Marketing On YouTube

Video marketing on YouTube is a massive opportunity that brands cannot overlook today. Nay, it’s bigger than that.YouTube is a MAHOOSIVE!! It’s a colossus opportunity. Titanic. Gargantuan. Astronomical – or any other adjective for “extremely large” you can think of. About with most things would be nothing but ... Read More

13 Key Elements of a Perfect Product Video

13 Key Elements of a Perfect Product Video

Your product video is only a minute long. But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure. We've learned a lot from creating product and promo videos over the years and thought we'd share our process with you. You know you need a product video but are ... Read More

In feed native ads

Why Native Advertising is a Must in 2018

Why Native Advertising is a Must in 2018 – if you are not doing native advertising, you are missing out. Native advertising is a critical element of any marketing plan today, consider the following: 615 million devices have installed ad blocker technology, and it’s across all generations. Consumers using ad blockers want an ... Read More

Paid Marketing Is Inefficient, Enter Content Marketing

Paid Marketing Is Inefficient, Enter Content Marketing

Paid Marketing Is Inefficient, Enter Content Marketing Let’s be honest, paid marketing is inefficient and does little to engage consumers or build relationships.  Enter Content Marketing. One of the biggest mistakes that are repeated over and over again with content marketing is that it is treated as if it is a tactical solution to a ... Read More

Planning PR

Is All Press Good Press?

Most startups and brands crave press coverage to spark conversations and awareness of their products. After all, press coverage is good for increasing brand recognition. We've all have witnessed how just one piece of content can go viral for a company and yield significant brand awareness along with driving SEO. However, before seeking ... Read More

Controversy Drives a Brand

How To Create Content That Sparks a Conversation

Marketing's job to get people to engage with the brand we represent. We want people to like the company and products, to talk about them, to tell others about them. To do this, you need to spark conversations that increase brand or product awareness that attracts attention. To do this, you have to do things that bring extra valuable, ... Read More

Brands You Cant Out Fox, Fox News

As a Brand, You can’t out Fox, Fox News

Timely news-based content turns life (or business) into keeping up with the Joneses nightmare. Brands need to focus on evergreen and useful content that is as valuable 6 months after it’s published, as it was the day it was published. It might mean less immediate traffic, but it means sticky traffic and also Google traffic that will ... Read More

brand bubbles

What is The Secret Sauce of Brand Traction

In a toy store sits a shiny new battery operated black jeep. It’s an affordable toy, and oh, man, does it look awesome…. In walks a grandfather and his toddler grandchild. Of all the toys in the store, the black jeep catches the eye of both grandfather and grandchild. Some minutes pass as they circle the jeep - like piranha ... Read More

How-storytelling-affects-the-brain

Storytelling: What Sets Great Brands Apart (Part 1)

We've all done it we walk into a store looking to purchase a particular brand named product and end up buying a different one. Every wonder why? Great brands are necessities, and as consumers, we relate to the brand story. Brands that take the time and invest in crafting the user story are the ones that leap and set the stage to ... Read More

The lost art of branding

How to Grow a Great Brand that is Relevant

Does your brand connect with your customers and potential clients? Is your brand interchangeable with other products or services its market? Does it feel like you are just producing another commodity?   A great brand is a necessity – not a luxury. Alternatively, does your brand stand out and above the competition? Does the brand ... Read More