YouTube Optimization

How To Optimize Your Video Marketing On YouTube

Video marketing on YouTube is a massive opportunity that brands cannot overlook today. Nay, it’s bigger than that.YouTube is a MAHOOSIVE!! It’s a colossus opportunity. Titanic. Gargantuan. Astronomical – or any other adjective for “extremely large” you can think of. About with most things would be nothing but ... Read More

13 Key Elements of a Perfect Product Video

13 Key Elements of a Perfect Product Video

Your product video is only a minute long. But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure. We've learned a lot from creating product and promo videos over the years and thought we'd share our process with you. You know you need a product video but are ... Read More

How Can Brands Make Social Commerce Work?

How Can Brands Make Social Commerce Work?

The last few months and years we've seen a few significant changes in the social landscape. Think about this, when most of us started using social media, social networks were the place for updating statuses, sharing photos and keeping up with family and friends. Today, there are videos to watch, news articles to read,  podcasts to ... Read More

How To Grow Organic Visitors by Mapping Content to the Sales Funnel

How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business? We spent the past few weeks interviewing businesses to discover that this is a common challenge for all. Its one thing to generate traffic, it’s another to drive web traffic that converts into revenue. To do this successfully, you need to be ... Read More

In feed native ads

Why Native Advertising is a Must in 2018

Why Native Advertising is a Must in 2018 – if you are not doing native advertising, you are missing out. Native advertising is a critical element of any marketing plan today, consider the following: 615 million devices have installed ad blocker technology, and it’s across all generations. Consumers using ad blockers want an ... Read More

14 Keys to Writing Native Ad Copy and Content That Sells

14 Keys to Writing Native Ad Copy and Content That Sells

Native ads have a single purpose: getting a specific action from the reader. This could be donating to a charity, downloading a PDF, subscribing to an email newsletter, visiting a landing page or website, or buy a product. The test of an effective advertorial or native ad is, does it grip the reader and lead them in precise language, to ... Read More

Paid Marketing Is Inefficient, Enter Content Marketing

Paid Marketing Is Inefficient, Enter Content Marketing

Paid Marketing Is Inefficient, Enter Content Marketing Let’s be honest, paid marketing is inefficient and does little to engage consumers or build relationships.  Enter Content Marketing. One of the biggest mistakes that are repeated over and over again with content marketing is that it is treated as if it is a tactical solution to a ... Read More

Facts Tell Stories sell

Facts Tell, But Stories Sell – Great Brands are Storytellers

For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need an inciting incident that impels you into the narrative with strong characters ... Read More

Smart Medical IoT

Can IoT Technology Improve Patient Outcomes and Drive Value-Based Care

Over the past ten years, the USA has been on a mission to improve the quality and efficiency of healthcare. With the advent of the Affordable Care Act (ACA), the move was made to tie reimbursement to patient satisfaction and outcomes.  This replaced paying for specific services rendered.  This is a significant shift in the healthcare ... Read More

customer-journey-map-1

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

The consumer journey itself has changed dramatically over the past few years.  The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging from websites to online review ... Read More