Your product video is only a minute long.
But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.
We've learned a lot from creating product and promo videos over the years and thought we'd share our process with you.
You know you need a product video but are ...
Is your blog generating traffic but not generating revenue for your business?
We spent the past few weeks interviewing businesses to discover that this is a common challenge for all.
Its one thing to generate traffic, it’s another to drive web traffic that converts into revenue.
To do this successfully, you need to be ...
Why Native Advertising is a Must in 2018 – if you are not doing native advertising, you are missing out.
Native advertising is a critical element of any marketing plan today, consider the following:
615 million devices have installed ad blocker technology, and it’s across all generations.
Consumers using ad blockers want an ...
Native ads have a single purpose: getting a specific action from the reader.
This could be donating to a charity, downloading a PDF, subscribing to an email newsletter, visiting a landing page or website, or buy a product.
The test of an effective advertorial or native ad is, does it grip the reader and lead them in precise language, to ...
Paid Marketing Is Inefficient, Enter Content Marketing
Let’s be honest, paid marketing is inefficient and does little to engage consumers or build relationships. Enter Content Marketing.
One of the biggest mistakes that are repeated over and over again with content marketing is that it is treated as if it is a tactical solution to a ...
For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell.
Great storytelling and content marketing planning requires a structure of a compelling story.
Powerful stories need an inciting incident that impels you into the narrative with strong characters ...
Over the past ten years, the USA has been on a mission to improve the quality and efficiency of healthcare.
With the advent of the Affordable Care Act (ACA), the move was made to tie reimbursement to patient satisfaction and outcomes. This replaced paying for specific services rendered. This is a significant shift in the healthcare ...
The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages.
Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging from websites to online review ...