21 Mind Blowing Facts About Inbound Marketing

  • Inbound-Marketing

Many people are at first wary about inbound marketing. Transitioning from traditional marketing techniques to inbound marketing can seem like a huge jump, but there’s no doubt that inbound marketing works, and there are statistics to back it up.

Here are the indisputable facts about inbound marketing that will make you wish you started using it earlier.

1. Inbound Marketing Is Cheaper Than Outbound Marketing

The average cost to generate a lead through inbound marketing: $143. The average cost to generate a lead through outbound marketing: $373. All the new customers you’re going to get: Priceless.

2. Inbound Marketing Improves Your Site’s Conversion Rate—By Almost Double!

Studies have shown that companies that use inbound marketing have seen their average site conversion rate grow from 6% to a total of 12%.

3. Measuring ROI Equals a Greater Year-Over-Year Return

Measuring ROI as part of your inbound marketing strategy makes you 12 times more likely to have a greater year-over-year return.

4. Companies That Blog Achieve More Leads Than Those Who Don’t

Exactly how many more leads? 126% more.

5. Websites with between 51-100 Pages Generate More Traffic

The more blog posts and pages of content your website has, the more traffic it generates. Websites with 51-100 pages generate 48% more traffic to their site than sites with less than 50 pages.

6. A Nurtured Lead Is Much More Likely to Make More Purchases

Nurtured leads make 47% larger purchases than non-nurtured leads.

7. The More Landing Pages You Have, the More Leads You Will Get

Studies show that 31 to 40 landing pages result in seven times more leads than those with less than five landing pages. Up your landing pages to 40 and you will get 12 times more leads.

8. A Lot of People Are Using Search Engines

This might seem obvious, but it means that you need a website that ranks on search engine result pages when people search for you. 87% of people use search engines, and 78% use them to find products and services that they’re looking for.

9. SEO Leads Have a Much Higher Close-Rates

The difference is astounding: SEO leads have a close rate of 14.6%, while outbound leads only have a close rate of 1.7 %.

10. Social Media Is Imperative to Attracting New Customers to Your Website

Having multiple social media accounts is a necessary part of your inbound marketing strategy. 78% of small businesses attract new customers via social media pages.

11.Email Marketing Really Works

There’s a whole new meaning to “you’ve got mail.” 66% of consumers have made an online purchase as a result of a marketing email.

12.Using Email to Attract New Customers Trumps Facebook and Twitter

Email marketing, as part of your inbound strategy, is almost 40 times better at acquiring new customers than other social media sites.

13. 60% of Marketers Have Already Adopted Inbound Marketing

Don’t get left behind; your peers are already using inbound marketing for a good reason: it works.

14.Consumers Care about Custom Content that Educates

Consumers spend up to 50% of their time online engaging with custom content. As well as attracting customers, great content also builds your reputation as a knowledgeable company that is trustworthy.

15. Consumers Prefer to Get Their Information from Articles or Blog Posts, as Opposed to Advertisements

The days of cold calling are over. 80% of decision-makers prefer articles or blog post to advertisements.

16. Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Izideo).

More content itself isn’t better; content needs to be in-depth and educate and/or entertain your target audience.  The goal of content is to help your target audience solve their pain points or problems; this is the top of the marketing funnel.

17. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B).

Blogs that offer a gated upgrade, checklist, ebook or other giveaway drives warm leads that can be nurtured through the funnel into hot leads that are ready to convert.

18. Brands that create 15 blog posts per month average 1,200 new leads per month. (HubSpot).

Consistently is the key with content, both for search engine and to keep your target audience engaged.

19. B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. (HubSpot).

Doing nothing is not an option, blogging adds to SEO value for a website and increases the likelihood of being seen in Search Engines with more indexed pages.

20. Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads. (HubSpot).

Every company, regardless of its size, should work to develop solid, evergreen content that addresses customers’ pain points and then add topical industry posts or even video content into the mix. The key is to be persistent and make small consistent actions over a long period of time. If you do, you’ll start seeing your traffic and leads increase.

21. An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 (HubSpot).

Consider your blog to be like the news – if the content isn’t fresh people won’t come back. There’s nothing worse than seeing the same stories over and over, pretty soon you stop going back to that source for information. I’m sure you can even think of a website like that right now.

Your potential leads, customers, and search engines will do the same for you if you don’t keep things fresh. Give them a reason to visit your site by regularly publishing new blog content. Provide them with solutions to their problems, address their pain points, and engage them in industry-related news and research.

There’s not a magic blog frequency that will work for every business because each one is different. The key is to get started, keep publishing consistently and be patient. Things will take off in time and, when they do, it’ll certainly be sweet.

Ready to start creating content that educates your target audience?

Let’s Start Creating!


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